You team up with sales professionals, already trained and experienced.
A publishers’ representative earns his/her living from sales commissions – a percentage of advertising sales made for you. When commissions are the primary source of income, a publishers’ representative is motivated daily to make higher quality sales calls, and produce more revenue for you.
You get sales expertise at a price that could not be matched by a staff hire. The publishers’ representative knows the market and the territory in depth – and can also be used to supplement your sales staff.
A publishers’ representative has equity and roots in the territory or category. He/she knows the clients and agencies, has access to sales contacts at all levels.
QUALITY REPORTS / VALUABLE IDEAS
Prompt and comprehensive reports inform you of advertiser targets and objectives. Representatives bring promotional and sales-building ideas to the table at no cost to you.
You have a fixed sales cost based on actual sales – predictable and budgetable.
NO OVERHEAD COSTS
You have no office space costs; no telephone or FAX expense; no mailing, express mail or messenger costs; no computer installation/training/maintenance costs. Also, no travel and entertainment expense.
NO PERSONNEL RESPONSIBILITIES
No secretarial staff; no interviewing, hiring/firing or training responsibilities for sales. Reduces your supervisory and administrative workload.
NO COMPANY BENEFIT COSTS
You save the heavy costs of company benefit programs: health insurance, vacations, pensions and profit sharing.
SERVICE + COST SAVINGS = PROFITS
A publishers’ representative offers you professional service plus cost savings. You profit as your sales grow.
Source – National Association of Publishers Representatives (NAPR) – Bullock Publishing Associates, Inc. is a proud member of NAPR